In 2016, Airbnb launched their Superhost program to reward their most dedicated hosts with a special VIP status. Airbnb stated that hosts who achieved Superhost status would reap benefits such as improved search placement, better booking conversions, and ultimately, more revenue. In this post, we’ll analyse the program and provide insights into what, if anything, the Airbnb Superhosts status means.
Why Airbnb Launched the Superhost Program?
The creation of the Superhost program was a response to the lack of consistent experiences on the platform. At the time, Airbnb’s rating system proved an inadequate way of deciphering between professional quality operators and novice hosts. With 80% of Airbnb properties achieving at least a 4 -star rating, how can a guest more confidently select the best property? The Superhost program fills this gap, creating a more comprehensive quality metric that takes into account a host’s entire portfolio of properties.
How to Qualify for Airbnb Superhost Status?
The four criteria that hosts must meet to become an Airbnb Superhost are:
- Host a minimum of 10 stays in a yea
- Respond to guests quickly and maintain a 90% response rate or highe
- Have at least 80% 5-star reviews
- Honor confirmed reservations (meaning hosts almost never, or rarely cancel)
You can read about what it takes to get Superhost status in this blog post.
The logic behind the Superhost program is all-encompassing. Hosts who provide a reliable level of service should be rewarded with a status that could possibly lead to more bookings and bigger revenue.
Effects of Superhost Status On Listing Views, Bookings and Occupancy
But how has it worked in practice? Let’s dive into the data and find out.
Airbnb has the ultimate control over the success of its hosts. One of the promises Airbnb makes to hosts willing to jump through the Superhost hoops is more listing views. Appearing on the first page of the search results for your city is a fantastic incentive. Here is a comparison on the weekly views a property receives.
What is Airbnb Superhost Status Worth?
The impact of achieving the Superhost status appears to be minimal, with only 5% improvement in listing traffic for Superhost properties. However, if we take into account the bigger picture, Superhosts are doing it right with higher revenues, occupancy rates and average daily rates.
Surprisingly, Superhosts are charging less on a nightly basis. Superhosts’ Average Daily Rate (ADR) is about 11% lower than the global average, but they make up for it with increased occupancy, with an 81% higher Occupancy Rate! It also looks like Superhosts are better able to find the sweet spot between occupancy and nightly rate. The conclusion that can be made is that dynamic pricing is a critical component of not only maximizing revenue, but also for achieving Superhost status.
Anyone with experience in the hospitality industry knows that everything boils down to RevPAR (Revenue per Available Rental) impact. RevPAR is the single best metric for comparing property performance. The data shows that Superhosts globally earn 60% more revenue per available day, fueled by their ability to be booked nearly twice as often as their non-Superhost peers.
Where Superhost Status Matters Most
The statistics however show that there is a clear difference in Superhost performance in markets dominated by leisure travel, such as Cyprus.
The data shows that hosts in Cyprus can earn significantly more revenue on Airbnb when they receive the Superhost stamp of approval. The lift can be seen in these key performance indicators:
- Experiencing an 81% higher occupancy rate
- Earning 60% more revenue per available day
- A 5% improvement in listing traffic
Putting in the necessary time, effort, and strategy toward elevating your host status makes a difference in your short-term rental profitability. This is further validated by Airbnb’s recent announcement regarding the launch of Airbnb Plus. The company is making a continuous effort to classify and reward hosts who provide consistent and exceptional experiences.
Our team at Exelair has a proven track record of getting properties to Superhost status, allowing you to leverage our expertise and market insight to increase your performance on Airbnb and achieve the honorary badge. We also offer Superhost packages, where we take over the management of the listing, meaning you can benefit from our Superhost status from day one.
Learn how to you can benefit from our Superhost status today by getting in touch with our team for a free consultation.